ACADEMIC VENUE CONFERENCE
1.00 – 2.00
Arrival and welcome refreshments
2.00 – 2.40
The True Value of Free WIFI?
What do clients actually need and what do they think they need? At what cost? How can we price invisible? What are we doing about this as an industry? Isn’t it time for standardisation of venue Wifi pricing?
Speakers: Gary Exall, Caleb Parker
2.50 – 3.30
The Evolution of Venue Sales
Intense competition among venues with event space, coupled with the fundamental changes that are occurring in business buying behaviour, means that selling effectively has become more challenging than ever before. You cannot assume you will remain successful simply by doing the same things that have worked for you in the past, especially in the face of demanding clients who expect more and more from venues.
The impact on selling methodology is profound. The qualities, skills and behaviours of outstanding modern salespeople are far removed from those associated with the formulaic approaches devised in the 1970s which are still prevalent in the majority of sales teams.
The objective of this presentation is to illustrate what separates the excellent from the average salesperson, and how this applies to selling venues.
Speaker: Mike Gwynn
3.30 – 4.00
4.00 – 4.40
Is your venue website pulling its weight?
Your website should work as hard for you as the rest of your sales and marketing team does. Generating and converting leads, being fun to interact with and presenting an engaging shop window that’s a genuine representation of everything good about your venue. Does it? How do you measure the effectiveness of your website and ensure the optimum user experience – one that converts window shoppers into clients.
Speaker: Deep Walia
4.50 – 5.30
The role of social media for an academic venue
As a website visitor and client acquisition tool, social media just doesn’t offer the same return compared to spending the same time on other digital channels. So if it provides one of the lowest ROIs for acquisition, then what should its role be for an academic venue?
This presentation explores what social media does for a venue business beyond acquisition, how to ensure your social media activity adds value to your brand in the right way, how to explain and monitor the value being added and what social media best-practice looks like for an academic venue. You’ll discover how your brand can stop being a dull social media publisher with a captive audience of followers and become an active and valued participant of our industry’s online community.
Speaker: Mathew Beech